In business, a common phrase that is key to a business' success is location, location, location. But, an even more crucial element which martial artist can relate to is timing. If one engages too early, then they might reveal themselves or their intentions too soon and spoil any advantage. If one engages too late then they might miss the opening or open themselves to their opponents attack.
All things in life whether it is the martial arts, business or ordering food require a sense of timing. If we want to have the best experience or even a successful one, we need to know when to act and when not to.
Thanks to Ze'ev for helping me with my grammar.